2005 in Review
2005 Took the World by Storm
by
Sharon Housley
2005 literally took the world by storm. The tragedies of the Asian Tsunami,
the Hurricanes that blew through the US Gulf Coast and the earthquakes that
swallowed parts of Pakistan have left an indelible mark on 2005. While mother
nature cast a shadow on 2005, it was technology that delivered the impact that
resulted in a huge outpouring of donations. The world was touched by the human
element seen real-time in pictures and videos. Today's technology was able to
deliver the graphical grittiness that portrayed the nightmares occurring half a
world away.
Technology is usually thought of as impersonal, but something
needs to be recognized; without technology the personal elements of the 2005
tragedies would not likely have been conveyed to the extent and timeliness they
were. Reflecting on 2005 and looking forward to 2006, technology will
undoubtedly continue play a significant role in the future both on a personal
and impersonal level.
In 2005 Blogs gave birth to splogs, where senseless web scrapers
generated massive amounts of senseless content. Spam reached a whole new level,
right along side the ethical debate of content scraping. Copyrights have been
stepped on and I foresee a new host of tools that will emerge to protect
content.
SPAM and phishing scams were easier to recognize, but to their
credit, spammers showed off their creativity, finding additional channels to
inundate. From splogs to forum spam, 2005 tech users saw spam as one of life's
continued annoyances. Looking into a crystal ball, I fear that social
bookmarking will become the spam vehicle of 2006, weakening the value of a
collective voice.
Sadly the blog saturation has resulted in web clutter. Due to
increased competition and vast quantities of blogs on free hosted blog networks
services, bloggers competing for audiences and web traffic will result in
significant abandoned content, cluttering the web with useless ramblings. The
ease of blogging that resulted in saturation will be its downfall. Credibility
will again become important. Journalist, who have suffered from the blogosphere
in 2005, will have a reprieve as credibility becomes an issue for bloggers. In
2006 web surfers are going to look for multiple sources to confirm facts, and
rely on reliable respected sources, community content, and collaboration like
Wikipedia is going to suffer and become less relevant in 2006. While Wikipedia
scores well in search, it does not perform as well with accuracy. The Wikipedia
community is haunted by spam and like DMOZ, it's success will be its downfall.
The relevance of successful community wiki's will fade in 2006.
Cell phones have become personal homing devices, and it is near
impossible to locate a cellular phone that is not capable of manipulating or
taking photos, videos, graphics and text messages in addition to the traditional
voice calls. It is likely the PDA will become extinct in 2006, as travelers move
to a single multifunction device. In 2007 MP3 players will likely be a common
feature of cell phones.
Wireless growth is still worth noting, as it has moved from
hotspots, to hot zones, to hot cities. Philadelphia and San Francisco are
leading the way as wireless cities in 2006.
What is in store for 2006? Privacy is a hot topic that is not
going to disappear. Google and the US Government are battling a Big Brother
image. Data mining has made the collection of data meaningful. Anti-Google
sentiment is growing. Google has fallen from grace, while Google has made
friends on Wall Street, it has disappointed surfers who have turned to Yahoo and
MSN in growing numbers. 2006 will likely result heat up the search engine war
with MSN and Yahoo scrambling for marketshare and Google walking a tightrope
with privacy advocates on one end and monopoly theorists on the other end.
Google wants to make money, and like it or not data, is a commodity. Google will
likely use the data from their various ventures to develop new technologies and
personalize content. Conspiracy theorists believe that the Google's aggregate
data will also be used to optimize the fees charged for pay-per-click, influence
organic ranking, or worse yet, sold.
Google's growth will continue to motivate privacy advocates and
those in the technology field behind the Attention Truste movement, to work
together, to improve how personal information and subscription information is
used online. I expect we will see a lot of energy and effort in this area.
Personalized content will be a buzz word for 2006. Whether it is
users selecting Podcasts, iTunes, or purchasing Amazon recommendations the web
is learning how to cater content based on user selections and choices. Web
surfers see personalized content as regaining control of what they want to
watch, see, or listen to. From Tivo to podcasting, users are taking back
control. Yet when the web serves content that is based on past surfing habits,
who is really in control?
In 2005, marketers were told in no uncertain terms, if they are not using
syndication and RSS, they will not survive. Well, they have one more chance to
get it right. In 2006, marketers must use RSS as an alternative communication
channel. It will no longer be cutting edge, it will be a must to survive. Web
surfers no longer expect to provide personal information (an email address) for
marketing materials, they expect to have a choice about how they wish to receive
the content.
Vendors selling through affiliate programs lost ground in 2005. Publishers
found the easy money of pay-per-click advertising not fraught with the inherent
problems of affiliate tracking and cookie-killers. The increase in click-fraud
and content scraping on AdSense sites will even the playing field and make
affiliate programs more attractive in 2006.
The world is getting smaller, and technological advancements has
not only brought us tragedy, but also has opened doors and the global market is
now a viable option for small businesses. I believe the globalization trend will
continue in 2006.
Top 10 Winners Predicted for 2006:
Cyber Security
VOIP
Attention Data
RSS/Syndication
Copyprotection
Credibility
Privacy
Alternative Energy (reusable fuel, clean energy)
Content Filtering
VideoTunes (iTunes with Video)
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for NotePage http://www.notepage.net
a wireless text
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